Your competitors and your business operate in similar environments. Your company’s ideal return on sales ratio depends on a few factors: How should you use your company’s return on sales ratio? In this example, the company that is better at cutting expenses will have a higher return on sales ratio and, therefore, be more profitable and attractive to potential investors. Say a company generates $900,000 in net sales but requires $800,000 of resources to do it while another company can generate the same amount of revenue by using $400,000 in resources. The importance of the return on sales metric can be seen in this example: Therefore, companies rely on the return on sales ratio as one of the more dependable figures for measuring yearly performance. Since a company’s expenses and revenue could vary over time, higher revenue might not be the best indicator of a company’s profitability. Creditors and investors are interested in the return on sales ratio because it provides an accurate picture of a company’s ability to pay back loans, the reinvestment potential, and any potential dividends. Return on sales is one of the most tell-tale figures for determining a company’s overall performance. Why is return on sales an important metric? Not including these figures enables leadership, investors and creditors to understand the core operations of your business and its profitability.įor sales insights and help creating customizable reports based on your return on sales ratio and other financial figures, we recommend checking out Pipedrive’s Insights and Reports feature (or getting started with our sales report templates). Things like interest expense and income tax expense, for example, are not included in ROS calculation because they aren’t considered operating expenses. It’s important to keep in mind that the return on sales ratio formula does not take into account non-operating activities like financing structure and taxes. In this case, your ROS calculation would be 17%. Since ROS is usually reported as a percentage, you will need to multiply the final number by 100 and use that number as your ROS. In other words, you make 17 cents in profit for every dollar of sales. Then you would divide $100,000 profit by your total revenue of $600,000, which would result in a ROS of. In this example, the profit would be $100,000. To calculate your ROS ratio, you would need to subtract your expenses from your revenue. The rate of return on sales formula is calculated by dividing your businesses’ operating profit by your net revenue from sales for the period.įor example, say your business made $600,000 in sales and spent $500,000 in expenses this past quarter. How to calculate return on sales (example)
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